Method: In-depth interviews and case reports were compiled into compelling narratives for several channels. Consumer responses pointed to frustrations with out-of-date online buying methods, inconsistent in-retailer experiences, and an absence of personalized engagement. Recognizing these issues, RetailEdge’s Management group determined that a radical overhaul was necessary to continu... https://hbrcasestudyassignmenthel13800.blogprodesign.com/55019001/the-basic-principles-of-hbs-case-study-solution