B2B as opposed to B2C digital marketing Digital marketing tactics function for B2B (business to business) as well as B2C (business to customer) companies, but best practices vary appreciably amongst the two. Here is a closer take a look at how digital marketing is used in B2B and B2C marketing https://garrettjolao.anchor-blog.com/12935732/the-2-minute-rule-for-digital-marketing