“We started to work on our packaging, and we recognized that we required to make something that wasn’t about getting poured, but that can be consumed the way bottle water was,” Swanson stated. “We created an ergonomic package that consumers would wish to drink away from, and introduced in 2016.” https://gable-top-cartons.mystrikingly.com/blog/tetra-pak-water-packaging-the-smart-sustainable-choice-you-need